What you'll do
- Lead brand positioning and ensure consistent messaging across all external communications.
- Build and execute earned media strategies, including press coverage and targeted campaigns for enterprise decision-makers.
- Prepare executives for media interviews, panels, and conferences to raise Bastion’s profile.
- Develop scalable content production workflows leveraging AI and contractors to maximize output.
- Operate as a team of one building the brand and communications function from the ground up.
What you should know
- This role requires comfort with fast-changing priorities and delivering results quickly in a startup environment.
- Applicants should be prepared to educate and build trust in a niche, complex market (stablecoin infrastructure).
- You will need to manage a diverse, global audience with varying messaging and cultural contexts.
- Success depends on connecting brand and communications efforts to long-term sales pipeline impact.
- The role offers a unique opportunity to build a brand function from scratch and influence company growth.
About the company
- Bastion is a regulated fintech startup focused on financial infrastructure including stablecoin issuance and custodial wallets.
- The company emphasizes a compliance-first approach with appropriate licenses and risk management.
- Bastion serves enterprise clients with a platform enabling global asset conversion and financial operations support.
- The culture values fast-paced, adaptable work with a startup mindset and a focus on measurable impact.
- Located in New York City, Bastion is positioned at the intersection of finance, technology, and regulation.
Key required skills
Brand strategyMedia relationsContent creationCampaign managementPublic speaking