What you'll do
- Lead the brand positioning and ensure consistent messaging across all external touchpoints.
- Drive earned media efforts including press coverage, executive prep, and targeted campaigns for enterprise decision-makers.
- Build and execute a brand activation strategy aligned with Bastion’s regulated financial infrastructure products.
- Operate as a team of one, establishing foundational brand and communications functions from scratch.
- Collaborate closely with commercial teams to connect brand activities to pipeline and sales outcomes.
What you should know
- This role requires comfort working in a fast-moving startup environment with evolving priorities.
- Applicants should be prepared to build a brand function from the ground up without existing playbooks or resources.
- Strong understanding of fintech, financial services, and regulatory environments is a meaningful advantage.
- The role demands creative range and judgment to address diverse global audiences and complex messaging.
- Success depends on the ability to connect brand efforts to long-term pipeline impact in enterprise sales cycles.
About the company
- Bastion is a fintech startup focused on regulated financial infrastructure including stablecoin issuance and custodial wallets.
- The company emphasizes a compliance-first approach with appropriate licenses and risk management.
- Bastion serves enterprise clients with a platform designed for institutional credibility and regulatory nuance.
- The culture values fast-paced adaptability and proactive contribution from day one.
- They prioritize diversity and equal opportunity with a strong anti-discrimination policy.
Key required skills
Brand strategyMedia relationsContent creationCampaign managementFinancial services knowledge