What you'll do
- Lead the development and launch of in-product messaging within GitHub’s platform and AI products.
- Translate marketing campaign goals into technical specifications and executable product features.
- Collaborate with cross-functional teams including Lifecycle Marketing, Marketing Operations, and Data Engineering to design data-driven audience segmentation.
- Analyze campaign performance metrics and provide data-informed recommendations to optimize messaging and targeting.
- Leverage a strong understanding of the developer persona to create authentic, impactful messaging strategies.
What you should know
- This role blends technical engineering with marketing, requiring hands-on coding and strategic marketing skills.
- Candidates should be comfortable working in a fast-paced, data-driven environment with cross-functional teams.
- Experience shipping product features, not just managing teams, is critical for success in this role.
- Applicants will have opportunities to impact developer engagement across multiple channels including in-product and email.
- The position offers exposure to cutting-edge AI tools and a chance to influence messaging for a highly technical audience.
About the company
- GitHub is the world’s leading AI-powered developer platform with over 150 million developers globally.
- The company fosters a remote-first culture with a focus on growth mindset, diversity, and inclusion.
- GitHub values being customer-obsessed, shipping quickly to learn, and owning outcomes.
- They emphasize leadership principles such as creating clarity, generating energy, and delivering success.
- GitHub operates at a large scale with a strong presence in open-source software and AI-driven development tools.
Key required skills
Ruby on RailsNode.jsProduct marketingA/B testingData analysis